Sanrio has partnered with Pet Brands for the launch of an extensive range of pet accessories based on the popular Hello Kitty property.
Brokered by Sanrio’s UK licensing agent Fluid World, the new deal includes a collection of toys, collars, feeding, hygiene, bedding and travel products each featuring the famous feline.
...Sunny Sharma, managing director at Pet Brands, said...“The range will be available in pet specialist retailers, High Street retailers, mail order, supermarkets and online and will be supported by an extensive targeted press and digital marketing campaign.”
Source: licensing.biz
