Hello Kitty made her debut at the Macy's Thanksgiving Day Parade this year. The balloon is called "Supercute Hello Kitty" and Sanrio explains, "Hello Kitty will be ready for action, dressed in her Supercute superhero outfit complete with cape and tiara to complement her favorite red bow! Standing at 33.6 feet tall, 34.8 feet wide and 45 feet long, Hello Kitty will soar over the Big Apple accompanied by approximately 80 balloon handlers."
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